- The soft drinks manufacturer has refused to alter its famous sugar-laden recipe
- But from March cost of some bottles of fizzy drink will rise by more than 10%
- Cost of a 500ml bottle will rise from £1.09 to £1.25 – increasing by 25 per cent
Coca-Cola will sell smaller bottles at higher prices in response to the sugar tax.
The soft drinks manufacturer has refused to alter its famous sugar-laden recipe.
But from March the cost of some bottles of the fizzy drink will rise by more than 10 per cent – before the new tax takes effect the following month. The plans mean that a 1.75 litre bottle of Coke will shrink to 1.5 litres, while increasing in price by 20p to £1.99.
The cost of a 500ml bottle will also rise from £1.09 to £1.25 – increasing by 25 per cent from just £1 last autumn, according to the Guardian.
A Coca-Cola spokesman said: ‘We have no plans to change the recipe of Coca-Cola Classic so it will be impacted by the Government’s soft drinks tax. People love the taste and have told us not to change.’
The move comes as rival Irn-Bru, manufactured by AG Barr, faces a backlash over reduced sugar in Scotland’s famous soft drink.
Next week they will begin bottling the adapted version of the product, which outsells both Pepsi and Coke north of the border. The tax will be introduced on all sugar-sweetened drinks from April.
Soft drinks manufacturers will be taxed 24p a litre on drinks containing 8g of sugar of more per 100ml, or 18p per litre on those containing 5g of sugar or more per 100ml.
However, it will apply only to one in five drinks sold across the UK.
The soft drinks manufacturer has refused to alter its famous sugar-laden recipe
Coca-Cola Classic contains 10.6g of sugar per 100ml and will fall into the higher tax brand, but the new Irn-Bru with four teaspoons of sugar will be exempt.
Coca-Cola said it was liaising with retailers about the impact the soft drinks tax will have on its flagship product.
‘These discussions include reviewing the pack sizes offered to consumers and our approach to price-marked packs,’ a spokesman said.
Duncan Brewer, a partner at consultancy firm Oliver Wyman, said: ‘I’m not surprised Coke is reluctant to reformulate given the ‘new Coke’ debacle.’
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