H&M Slammed as Racist for Ad Featuring Black Boy In ‘Coolest Monkey in the Jungle ’ Hoodie

Swedish fashion brand H&M has apologized after outrage poured out surrounding an ad many deemed racist. The retail company was selling a children’s hoodie modeled by a Black boy which read, “Coolest Monkey In the Jungle.”

“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” H&M spokeswoman Anna Eriksson told CNN Money Monday, Jan. 8.

The controversy erupted Sunday night when Twitter users sounded off on the apparel, which was sold on the retailer’s UK and US websites.


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